"What's in a name? That which we call a rose
By any other name would smell as sweet."
- William Shakespeare, Romeo and Juliet
We don’t disagree with Mr. Shakespeare (a lesson learned repeatedly in high school English class), however according to Sherwin-Williams, the keeper of the “color bible,” choosing the right paint name is an essential part of the color marketing process. A recent article in the Wall Street Journal took a fun, insightful look at the emotional relationship between homeowners and the names of paint colors.
Also, check out the article’s supplementary piece, which includes a video interview with the author, as well as pictures of rooms painted in a variety of colors.