Thursday, March 21, 2013

A Paint Color By Any Other Name Would Not Be The Same

"What's in a name? That which we call a rose
By any other name would smell as sweet."

- William Shakespeare, Romeo and Juliet

We don’t disagree with Mr. Shakespeare (a lesson learned repeatedly in high school English class), however according to Sherwin-Williams, the keeper of the “color bible,” choosing the right paint name is an essential part of the color marketing process.  A recent article in the Wall Street Journal took a fun, insightful look at the emotional relationship between homeowners and the names of paint colors. 

Also, check out the article’s supplementary piece, which includes a video interview with the author, as well as pictures of rooms painted in a variety of colors.

So, the next time you’re having trouble deciding between paint samples with names like Bagel, Messenger Bag, or Cut the Mustard, pay attention to your emotions.  As long as it’s compatible with the room, you can’t really go wrong basing your choice on the gut feeling that Laughing Orange gives you. (And we thought racehorses had funny names.)