You know one of our guilty pleasures around here? No, it's not Keeping Up with the Kardashians... We're slightly addicted to those year-end web articles that show up around this time rehashing the big events of the past 12 months. December is one of those times when we take stock and look at what we've accomplished, what we can do better, and what we are pursuing for the next 12 months. After our extensive year-end assessment of 2016 (which consisted of looking at our previous blog posts), we can reach only one conclusion - it has been quite a year! So, in that spirit, we'd like to proudly present to you Community Development's top ten list of 2016 achievements:
10. 5th & Huntington and MODA Break Ground - Have noticed something a little different at the western gateway of the City and at Station Square? Maybe some buildings under construction? If you have seen them and you're wondering what they are, wonder no more! Two large residential projects broke ground this year - a 154 unit building at 5th Avenue and Huntington Drive and a 261 unit building at Station Square. These big projects have been in the works for a few years now, and we are excited to finally see the results. Now, there's only one enduring mystery to solve - what does MODA mean? Is it an acronym for Monrovia Offers Definite Awesomeness? Is it a reference to Depeche Mode? Your guess is as good as ours. Actually, considering our guesses above, your guess is probably better than ours.
9. Monrovia Celebrates a Once-in-a-Century Event - As we ZIP up this year, we fondly reflect upon Monrovia ZIP day (9/10/16), which was an event 100 years in the making. Monrovians celebrated this special day as we do many big moments in town, with a big ol' party in Library Park. We had such a good time that we can't wait for the next Monrovia ZIP day party! See you all on September 10, 2116! One question, will the Post Office still be around?
8. The Stars Come Out - You know how your out-of-state friends and family always ask if you've met anyone famous? Well, now you can add your very own hometown to the fame list! Monrovia hosted quite a few filming productions in 2016. Car commercials, student films, and even a music video captured our beautiful downtown, historic homes, and gorgeous open space. Television shows including CSI Cyber, Maron, and American Crime all chose Monrovia as the backdrop for an episode or two. And the movie The House with Amy Poehler and Will Ferrell spent a few days filming in Old Town. Look out, Hollywood, Monrovia's giving you a run for your money - we already have our own hillside sign!
7. Shopping Center Gets a New Lease on Life... and Several New Leases - Picture this... a Home Goods, a TJ Maxx, and an ALDI right here in Monrovia. That's right, those big names will soon appear at the shopping center at 725 East Huntington Drive! Additionally, the center itself will have a new look and a new name...goodbye "Huntington Shamrock Shopping Center", hello "Monrovia Landing." We think the new name is perfect - Monrovia once again landed at the top of our list of great San Gabriel Valley cities.
6. The Depot Embarks on a New Journey - 2016 was huge for one of our very special historic buildings! Not only did the Santa Fe Depot at Station Square receive local historic landmark status, but it was also approved to be the site of a new restaurant and will undergo an extensive rehabilitation to restore its former splendor. It's wonderful to see this historic train station start a journey of its own!
5. The New Building Code is Approved - The adoption of the tri-annual California Building Code update is a massive achievement for our Building Division. That's no joke! In fact, the new code is so unfunny that our Building Division Manager decided to retire! We thank him for his years of dedicated service - he will be missed!
4. Neighborhood Services Wins National Recognition - We just have to brag about the amazing work our Neighborhood Services team does! And 2016 was the year that the rest of the nation noticed how our little city inspires community, revitalizes neighborhoods, and encourages civic participation. In fact, our very own Monrovia Area Partnership (MAP) program won three awards at the 2016 Neighborhoods USA annual conference. We claimed 1st place for our MAP Neighborhood Newsletter, and 2nd place for both our Care for your Neighbor Program and MAP Youth Leadership Academy! Neighborhood Services really knows how clean up - in every sense!
3. Public Art Abounds - The Art in Public Places program was just like butter this year - it was really on a roll! Get it? Butter on a roll? But, really, this year, Monrovia became even more beautiful through this program. Mechanical boxes were given a fresh coat, a new kinetic art piece was placed in front of City Hall, and a three piece bronze sculpture found a home in front of the Krikorian Theater. And did you see the awesome new book mural in the Library? But it doesn't stop there - 2017 promises to be another big year for #artinmonrovia (which just happens to be our Instagram handle)!
2. Monrovia Enters a "Golden" Era - Ok, Ok, we can't take full credit for this one. This multi-decade project was the product of every City Department, elected official, and concerned resident's work. In March, the METRO Goldline extension opened, along with Monrovia Station Square! People around here were VERY excited to ride the rails and take advantage of free trips that day. Trains were so packed with people, that we now understand how clowns feel getting in and out of those little cars.
1. New Demolition Review and Neighborhood Compatibility Ordinances Take Effect - We talked about compatibility so much this year, you'd think we ran an online dating service! But, all of that chatter resulted in two new ordinances that will serve to preserve historic architecture and ensure that new development fits with the existing character of our Monrovia neighborhoods.
Well, what can we say? It's all in a year's work. We are looking forward to continuing to serve this amazing city in 2017 and beyond. Until then, Happy Holidays from the entire Community Development team!
Wednesday, December 21, 2016
Friday, November 4, 2016
"Film Holiday for Monrovia"
When last we heard about the Monrovia Feature Film Company(MFFC), a call had gone out to Monrovians that aspired to become actors. All of the excitement of the movie industry
continued to be front page news…..
On September 20, 1915 the newspaper headlines pronounce that
the “Movie Company Begins Operations” and appeals to Monrovians to take
part—especially if they own saddle horses and carriages, as these will be
necessary for their historic drama. The
MFFC had set up temporary offices at 428 S. Myrtle (only a few buildings down
from the current Krikorian theatre and the building is still there).
Hoping to whip up even more interest—and probably
funding—the MFFC plans a “boost” on September 22. This will involve a parade of Monrovians
marching up Myrtle from Lime to White Oak (Foothill). The MFFC will be filming this spectacle so
that they can promote the wonderful town of Monrovia to other film
companies. The parade was followed by
lunch at the Monrovia Country Club which offered another opportunity to film
the residents. On September 27, the reel
and a half of coverage was screened at a Monrovia Theater so that
residents can see the picture quality
and the following day’s headline proclaims “Monrovia Impressive on
Screen”. (Some things never change!)
The month of October 1915 brings more excitement as the MFFC
releases more details about the filming schedule. A major scene in Argonauts will be the burning of San Francisco, so much work is
being done to build a miniature replica of an early San Francisco set. While the MFFC has mentioned big plans for
their studio and soundstage buildings, they explain that they are waiting to
build so that they can focus on the making of the Argonauts film.
Details of the planned studio buildings can be found in an
announcement in the Building and
Engineering News of January 26, 1916.
Local architect Frank O. Eager (architect of numerous landmark homes in
Monrovia) had been hired to build a Motion Picture Studio with 1 and 2 story
buildings of frame and steel. The movie
picture stage will be 500 feet by 100 feet, there will be multiple
administration buildings, a zoo, a swimming pool 75 by 200 feet, garages, a
lake and indoor studio of glaze and steel with up-to date equipment planned for
all buildings. Total cost of all
construction is $200,000 but the first buildings to be built are estimated at
$25,000.
The Town of Monrovia is so enthralled with its new film
company that a civic holiday is slated for October 23, 1915 so that all of
Monrovia can watch them film the burning of San Francisco and then there will
be a band concert and picnic lunch in the park.
There will also be a ceremonial ground breaking at the site of the new
studio. According to headlines, 3000
Monrovians attended. (Note: The 1910
population of Monrovia was 3576, in 1920 it had grown to 5480—there may be some
exaggeration in the headlines’ numbers, but it appears that a whole lot of
Monrovians were there.) The first
spadeful of dirt at the top of Gold Hill is turned by Mrs. C.T Renaker (note:
She and her first husband A.P Seymour built Historic Landmark # 41)
The MFFC has been busy filming other scenes before this
major spectacle. They used a historic
home in Duarte to stand in for the home of the Don, filming also took place behind
the Pacific Electric depot and they filmed some ocean scenes in San Pedro. The civic holiday even makes page 3 of the Los Angeles Times announcing “Film
Holiday for Monrovia”. A quote from the
article states that “Monrovia is the latest Southern California city to join
the ranks of the picture-producing centers of the West and she intends to let
others know she is in the game to the finish. “
The film’s director, Henry Kabierske, will be situated a mile away from
the action but will be using a military field telephone to direct, possibly
making him the first person to use this long distance technology in the film
industry.
On November 1, the Monrovia
Daily News reports two interesting bits of news: the Argonauts will be completed in five weeks and there are currently
71 Monrovia stockholders in the MFFC. It
is easy to surmise that Mrs. C.T. Renaker was one of them and her connection to
the film company will continue.
Early Monrovians must have been enthralled by all of
excitement the film company produced—parades, a civic holiday and a front row
seat to the new film making industry.
Doesn’t it seem likely that there would be some photos sitting in family
albums of all of this activity? Surely
the Monrovia Legacy project would appreciate seeing these.
There is a lot of momentum growing for the completion of the
film by mid-December, but an unforeseen event will cause some major
delays…..find out in the next installment what happens to the production.
"Film Holiday for Monrovia"
When last we heard about the Monrovia Feature Film Company(MFFC), a call had gone out to Monrovians that aspired to become actors. All of the excitement of the movie industry
continued to be front page news…..
On September 20, 1915 the newspaper headlines pronounce that
the “Movie Company Begins Operations” and appeals to Monrovians to take
part—especially if they own saddle horses and carriages, as these will be
necessary for their historic drama. The
MFFC had set up temporary offices at 428 S. Myrtle (only a few buildings down
from the current Krikorian theatre).
Hoping to whip up even more interest—and probably
funding—the MFFC plans a “boost” on September 22. This will involve a parade of Monrovians
marching up Myrtle from Lime to White Oak (Foothill). The MFFC will be filming this spectacle so
that they can promote the wonderful town of Monrovia to other film
companies. The parade was followed by
lunch at the Monrovia Country Club which offered another opportunity to film
the residents. On September 27, the reel
and a half of coverage was screened at a Monrovia Theater so that
residents can see the picture quality
and the following day’s headline proclaims “Monrovia Impressive on
Screen”. (Some things never change!)
The month of October 1915 brings more excitement as the MFFC
releases more details about the filming schedule. A major scene in Argonauts will be the burning of San Francisco, so much work is
being done to build a miniature replica of an early San Francisco set. While the MFFC has mentioned big plans for
their studio and soundstage buildings, they explain that they are waiting to
build so that they can focus on the making of the Argonauts film.
Details of the planned studio buildings can be found in an
announcement in the Building and
Engineering News of January 26, 1916.
Local architect Frank O. Eager (architect of numerous landmark homes in
Monrovia) had been hired to build a Motion Picture Studio with 1 and 2 story
buildings of frame and steel. The movie
picture stage will be 500 feet by 100 feet, there will be multiple
administration buildings, a zoo, a swimming pool 75 by 200 feet, garages, a
lake and indoor studio of glaze and steel with up-to date equipment planned for
all buildings. Total cost of all
construction is $200,000 but the first buildings to be built are estimated at
$25,000.
The Town of Monrovia is so enthralled with its new film
company that a civic holiday is slated for October 23, 1915 so that all of
Monrovia can watch them film the burning of San Francisco and then there will
be a band concert and picnic lunch in the park.
There will also be a ceremonial ground breaking at the site of the new
studio. According to headlines, 3000
Monrovians attended. (Note: The 1910
population of Monrovia was 3576, in 1920 it had grown to 5480—there may be some
exaggeration in the headlines’ numbers, but it appears that a whole lot of
Monrovians were there.) The first
spadeful of dirt at the top of Gold Hill is turned by Mrs. C.T Renaker (note:
She and her first husband A.P Seymour built Historic Landmark # 41)
The MFFC has been busy filming other scenes before this
major spectacle. They used a historic
home in Duarte to stand in for the home of the Don, filming also took place behind
the Pacific Electric depot and they filmed some ocean scenes in San Pedro. The civic holiday even makes page 3 of the Los Angeles Times announcing “Film
Holiday for Monrovia”. A quote from the
article states that “Monrovia is the latest Southern California city to join
the ranks of the picture-producing centers of the West and she intends to let
others know she is in the game to the finish. “
The film’s director, Henry Kabierske, will be situated a mile away from
the action but will be using a military field telephone to direct, possibly
making him the first person to use this long distance technology in the film
industry.
On November 1, the Monrovia
Daily News reports two interesting bits of news: the Argonauts will be completed in five weeks and there are currently
71 Monrovia stockholders in the MFFC. It
is easy to surmise that Mrs. C.T. Renaker was one of them and her connection to
the film company will continue.
Early Monrovians must have been enthralled by all of
excitement the film company produced—parades, a civic holiday and a front row
seat to the new film making industry.
Doesn’t it seem likely that there would be some photos sitting in family
albums of all of this activity? Surely
the Monrovia Legacy project would appreciate seeing these.
There is a lot of momentum growing for the completion of the
film by mid-December, but an unforeseen event will cause some major
delays…..find out in the next installment what happens to the production.
Monday, September 12, 2016
"Progress in Plenty"
If you've just joined us, we're celebrating the installation of our newest piece of public art - "Action!" which commemorates Monrovia's long standing connection to the motion picture industry. Looking to catch up? You're just in time...we'll bring you up up to speed here.
Otherwise, keep reading...
The year is 1918 and you may remember that one of the founders of the Monrovia Feature Film Company (MFFC) had just died unexpectedly...
Otherwise, keep reading...
The year is 1918 and you may remember that one of the founders of the Monrovia Feature Film Company (MFFC) had just died unexpectedly...
[cue the creepy organ music]
But unlike the other shenanigans associated with this venture, Guest Blogger Penny (AKA GBP) was unable to dig up any dirt related to his untimely demise. Don't despair, there is plenty of other sorted details ahead...including a murder.
So without further ado, here's the next installment which moves on to our other esteemed MFFC officers, Edward Grafton and Rufus McClung Francisco.
So without further ado, here's the next installment which moves on to our other esteemed MFFC officers, Edward Grafton and Rufus McClung Francisco.
Edward Grafton owned a publishing company that put out the magazine Out West which McGroarty had
edited. He was very involved in choosing
the key people in the MFFC, as well as involving himself with the choice of
actors. He also must have had his hand in the till...uh, we mean he probably provided treasurer
duties, as will be seen in a later lawsuit.
And finally, we come to Rufus McClung Francisco who had a colorful background in all
types of entertainment. Where he really excelled, however, was in self-promotion. Born in Tennessee, he made his way west and
settled in Sacramento where he managed a theater before becoming the operator
of a notorious speakeasy on the Sacramento River called Oak Hall. Oak Hall at the time of his management was
owned by an infamous madame named Cherry de St. Maurice (who was murdered during a robbery while she was under trial
for contributing to the delinquency of a minor and other alcohol related
charges.
Francisco also claimed to own
a semi-professional baseball team called the Sacramento Bees. He was
the financial administrator for the MFFC and was often quoted in the Monrovia
Daily News about the amazing success of the photoplays and exorbitant amounts
being paid on sets, actors and publicity.
Another key figure in the Monrovia Feature Film Company was
Winfield Hogaboom. He was the scenario
writer—today known as the scriptwriter.
His name graced the cover of the Monrovia
Daily News frequently in 1915-1916 as he appeared to take on the role of
spokesperson for the MFFC.
The newspaper built up the possibility of Monrovia becoming the world film capital with a headline on September 7, 1915 that touted “Motion Picture Men Want Gold Hill Tract” and an accompanying article stating that following on the heels of the Monrovia Feature Film Company, two other bids for the Gold Hill Land had been made by film companies. While the newspaper editor felt it was important to keep these companies’ identities a secret, they did hint that one of the bids was from one of the largest film producing companies in the world, which would imply Carl Laemmle’s Universal Studio-- which had just opened its new 230 acre studio on a farm just over the Cahuenga Pass from Hollywood. Unlike other studios, he opened this new studio to tourists.
The newspaper built up the possibility of Monrovia becoming the world film capital with a headline on September 7, 1915 that touted “Motion Picture Men Want Gold Hill Tract” and an accompanying article stating that following on the heels of the Monrovia Feature Film Company, two other bids for the Gold Hill Land had been made by film companies. While the newspaper editor felt it was important to keep these companies’ identities a secret, they did hint that one of the bids was from one of the largest film producing companies in the world, which would imply Carl Laemmle’s Universal Studio-- which had just opened its new 230 acre studio on a farm just over the Cahuenga Pass from Hollywood. Unlike other studios, he opened this new studio to tourists.
On September 9 – not even a week after the first mention of
the new film company- a headline asked the burning question “Do You Want to
Be an Actor?” and implored Monrovians to
become board members of the fledgling company. Definitely a more direct appeal for
Monrovians to open their wallets and subscribe as owners of the company.
“The very air is charged with optimism.” According to Rufus M. Francisco, the financial agent for the MFFC, the energy caused by the film studio has caused vacant buildings to be rented. (This is only one week after the initial announcement of the film making venture appeared in the paper!) He announced that Monrovians will control and manage the MFFC and urged them to come register at the studio offices to become actors in their first film Argonauts of California - 1849.
“The very air is charged with optimism.” According to Rufus M. Francisco, the financial agent for the MFFC, the energy caused by the film studio has caused vacant buildings to be rented. (This is only one week after the initial announcement of the film making venture appeared in the paper!) He announced that Monrovians will control and manage the MFFC and urged them to come register at the studio offices to become actors in their first film Argonauts of California - 1849.
On September 11, headlines promised “Progress in Plenty” and
stated that hundreds have applied for actor positions. The film company also warned Monrovians not
to overcharge on rents when the onslaught of film workers descend upon the
city.
Well...not quite the cliffhanger we were looking for, but history is what it is...However, what inquiring minds will want to know is if the onslaught of movie people will take over our charming little burg? And which Monrovians are destined to become the next Charles Chaplin or Mabel Normand? Stay tuned...
Oh, and speaking of the silent screen comedienne Mabel Normand, she died of tuberculosis while being treated at the Pottenger Sanatorium in Monrovia. No connection to this tale, but another Monrovia link to the early days of Hollywood.
Tuesday, September 6, 2016
Zip-a-Dee-Doo-Dah!
When we were first informed that Monrovia’s very own ZIP Day is right around the corner on
September 10, 2016. Our reaction was “What is ZIP day?”
9-10-16...Oh, then we got excited...really excited. Really, no really...
ZIP Day is a once in a lifetime celebration of our zip
code—9.10.16. Since zip codes didn’t
exist until 1963, there was no ZIP day in 1916—and with the rapid changes
occurring in the way people communicate, there is no promise that zip codes
will still exist in 2116.
So let's start with the basics...how did zip codes come into use? Many people have seen antique letters or
postcards simply addressed to Joe Smith, Monrovia, Calif.
This harkened to a
simpler time when residents had to visit the post office to pick up their mail,
which had likely been sorted alphabetically by name. In 1911, Monrovia considered having free mail
delivery—meaning a postal worker would deliver the mail to each residence. This meant that mail would needed to be sorted by address, so
street names and house numbers began to appear on envelopes. Letters were still the main method of
communication, so imagine the volume that needed to be sorted daily.
In 1944, with World War II increasing the number of letters
sent while the work force to sort the mail was diminished, a postal inspector
named Robert Moon thought up a new system which would speed up sorting. He promoted a numerical system in which the
first three digits identified the geographic area and the Sectional Center
Facility (SCF) that would receive all the mail for a specific geographic area and
then the last two digits would specify a particular city in that geographic
region. The post office named this
system the Zone Improvement Plan (ZIP) It
took almost twenty years for the US Postal Service to roll out zip codes—zip
codes were officially introduced on 7/1/1963 and at the same time the Post
Office encouraged standardized two letter abbreviations for states.
The post office used many different ways to make people
aware of zip code use. They introduced a
cartoon character named Mr. Zip who was featured in commercials, cartoons, on
merchandise such as stickers and lunch boxes, and appeared on stamp
cancellations. The Post
Office believed that if they could get children to be interested in Mr. Zip,
they, in turn, would encourage their parents to use zip codes. In 1966, the week of October 10 was
officially declared “Zip Code Week” with some communities holding parades to
celebrate. Celebrities such as Ethel
Merman appeared on commercials singing “Zip–a–dee–do-dah”. In reaction to Cold War paranoia, some
citizens protested the use of zip codes as dehumanizing, but the popularity of
Mr. Zip outweighed these worries. By
1970 zip codes were used on 86% of the mail and by 1979 they were on 97% of all
mail.
In 1983, the US Post Office promoted a new Zip+4 program,
though they have never made it mandatory.
Zip Codes are made up of three components: geographic region, Sectional Center Facility (SCF), and the town, city or community. Numbers were distributed from East to West. Zip Codes beginning with zero are generally in New England and New Jersey. The lowest zip code is 00501 for the IRS in
Holtsville, NY. The highest zip code is
99950 for Ketchikan, Alaska.
So here's what those numbers in Monrovia’s zip code stand for:
- 9- California (also HI, AK, OR, WA and Pacific territories)
- (9)10—Santa Clarita is Monrovia’s SCF (Sectional Center Facility)
- (910)16 – Monrovia
- (910)17- Monrovia’s PO boxes
So, here's one last piece of Monrovia zip code trivia: did you know that our zip code is an ambigram? That is, it’s the same number if you turn it upside down! Not many zip codes can make that claim to fame.
So checkout this page to celebrate this once in a lifetime event.
Tuesday, August 30, 2016
It's May Day somewhere
We'd like to start off by offering our apologies...we're running a little behind...like about four months...
Planners and demographers have a tradition of celebrating each May Day with...the Big Announcement!
California's population estimates!
Each year, state demographers who work for the state Department of Finance (DOF) make sense from a whole lot of data provided by various government agencies (including the City of Monrovia) as well as studying trends and other data and they arrive at the number of people in California as of the 1st of each calendar year.
Amazing!
Those figures are then put into the ever popular E-1 report. This is released on May 1st every year...May Day!
While each year's report brings new and exciting news, this year's report was a real barn burner! But then we say that every year.
But we digress, as of January 1, 2016, the state Department of Finance estimates Monrovia's population at 37,531. This is represents a 0.7% increase from last year's estimate.
In comparison, state's population was up 0.9% to 39,255,883.
Los Angeles County had a 0.8% increase and as of the beginning of 2016 was home to 10,241,355 Angelenos.
Finally, to those 277 new Monrovians (you know who you are), we say welcome to the Gem City of the Foothills. We're sure you'll love it here...and you're just in time for Zip Code Day!
You know...since May Day is also celebrated as international labor day and our country's day of honoring workers is just around the corner...maybe we're early.
Planners and demographers have a tradition of celebrating each May Day with...the Big Announcement!
California's population estimates!
Each year, state demographers who work for the state Department of Finance (DOF) make sense from a whole lot of data provided by various government agencies (including the City of Monrovia) as well as studying trends and other data and they arrive at the number of people in California as of the 1st of each calendar year.
Amazing!
Those figures are then put into the ever popular E-1 report. This is released on May 1st every year...May Day!
While each year's report brings new and exciting news, this year's report was a real barn burner! But then we say that every year.
But we digress, as of January 1, 2016, the state Department of Finance estimates Monrovia's population at 37,531. This is represents a 0.7% increase from last year's estimate.
In comparison, state's population was up 0.9% to 39,255,883.
Los Angeles County had a 0.8% increase and as of the beginning of 2016 was home to 10,241,355 Angelenos.
Finally, to those 277 new Monrovians (you know who you are), we say welcome to the Gem City of the Foothills. We're sure you'll love it here...and you're just in time for Zip Code Day!
You know...since May Day is also celebrated as international labor day and our country's day of honoring workers is just around the corner...maybe we're early.
Wednesday, August 24, 2016
Monrovia Feature Film Company Comes to Town
Just installed sculpture - "Action!" |
As we mentioned in our last post, we are so excited about our new piece of public art..."Action!" which commemorates Monrovia's longstanding connection to the motion picture industry. Over the past few months, we've been thinking and thinking about how to celebrate this cool new addition to the streetscape of Old Town...the Monrovia way?
Well, tie it into our history of course! So with that modicum of direction, Guest Blogger Penny (GBP for short), ran with it and dug deep into the archives of the Monrovia Daily News using her super-sleuthing skills to find out the real scoop. We'll be running this feature as a serial over the next few weeks.
Well, tie it into our history of course! So with that modicum of direction, Guest Blogger Penny (GBP for short), ran with it and dug deep into the archives of the Monrovia Daily News using her super-sleuthing skills to find out the real scoop. We'll be running this feature as a serial over the next few weeks.
So without further adieu (and a catchy title), here is the first episode...
Once upon a time, in a little town east of Hollywood...Monrovia was
caught up in a wave of excitement about the film making industry. It was just over 100 years ago, in the fall of 1915. If one were to believe the headlines of the Monrovia Daily News from a century ago, our city was poised to become the next big film capital and would rival the recently established Universal Studios which had opened in March 1915. The first front page mention of the possibility of the establishment of the Monrovia Feature Film Company appears on September 2, 1915. Four officers of the proposed company—McGroarty, Kabierske, Grafton and Francisco—scheduled a meeting inviting men of Monrovia to attend the Granite Club and hear their exciting plans to build a film studio on Gold Hill at the top of Myrtle Avenue.
Practically every day in September more
headlines about the film company would appear on the front of the local
newspaper. The very next day—September
3, 1915—a headline announced “Monrovia Film Company Is Assured—Sale Contract
Signed Today” with the accompanying article mentioning the potential tourist
profit available when a film company is established in a town. The deal was for a 154 acre tract known as
Diamond Flats. J.H. Bartle and F.J.
Cornes sold the land for $35,000.
The article went on to suggest that a mere thousand dollar investment could transform Monrovia into a destination with a working film studio as well as an animal farm and other activities for visitors. (Sounds like Universal Studios to us!) Oh, and by the way $1,000 in 1915 is equal to $23,418.32 in 2016 dollars!
The article went on to suggest that a mere thousand dollar investment could transform Monrovia into a destination with a working film studio as well as an animal farm and other activities for visitors. (Sounds like Universal Studios to us!) Oh, and by the way $1,000 in 1915 is equal to $23,418.32 in 2016 dollars!
This is the first subtle appeal for funding of
this company—later appeals would be more to the point. Just
one day later, the city’s rumor mill was whipped into a frenzy as a headline
suggested that a second film company--Eclat Films--was investigating
establishing their film company at the south end of Myrtle.
Watch out Hollywood!
Watch out Hollywood!
Well, nothing seems to come of this and we could find no
films produced by Eclat Films. Apparently the folks at Eclat were unable to raise the $10,000 subscription they had
hoped and packed their bags and were not to be heard from again.
With that little distraction out of the way, we'll get back to the story at hand.
The four officers of the Monrovia Feature Film Company have interesting pedigrees and the MFFC was a natural outcome of the prior crossover in their careers. John S. McGroarty was a poet, editor of West Coast Magazine (published by Grafton), author of the Mission Play in 1911, and went on to become a two term state senator and California’s poet laureate. The home he designed and built in Tujunga is now the McGroarty Arts Center. He authored a book titled California: Its History and Romance which was published by Grafton Publishing, and would go on to become the basis for the MFFC’s first feature film titled The Argonauts of California-1849. His day–to-day relationship with the MFFC appears to be minimal as little is mentioned about him again in the newspapers.
The four officers of the Monrovia Feature Film Company have interesting pedigrees and the MFFC was a natural outcome of the prior crossover in their careers. John S. McGroarty was a poet, editor of West Coast Magazine (published by Grafton), author of the Mission Play in 1911, and went on to become a two term state senator and California’s poet laureate. The home he designed and built in Tujunga is now the McGroarty Arts Center. He authored a book titled California: Its History and Romance which was published by Grafton Publishing, and would go on to become the basis for the MFFC’s first feature film titled The Argonauts of California-1849. His day–to-day relationship with the MFFC appears to be minimal as little is mentioned about him again in the newspapers.
Henry Kabierske was born in Germany and had already been
quite successful as a pageant master—basically he organized and directed large
parades. After some success with European pageants, Kabierske emigrated to the
US and found fame with the Philadelphia Historical Pageant. In 1911 he directed a pageant in San Diego at
the groundbreaking of the Panama-California Exposition which included floats of
all 21 missions and over a thousand volunteers in costume representing Native
Americans, soldiers, friars and saints, oh my. He
was hand-picked by McGroarty to direct
the Mission Play in San Gabriel—a
historic play that told the story of the establishment of the missions in
California. It was specifically for this
play that the San Gabriel Mission Playhouse was built.
Kabierske would direct the MFFC’s two photoplays—as films were called in 1915—Argonauts of California-1849 and Daughter of the Don. Of interesting note—his daughter Gertrude Kabierske (sometimes she was credited as Gertrude Kaby) was one of the leads in Argonauts. But alas, an acting career was not in her future.
And in fact, his directing career would be concluding. He would direct one more photoplay - The Vigilantes - in 1918 also staring his daughter Gertrude. This second film was not produced by MFFC, but by a new film company he organized called Empire Films. Soon After the completion of the film, Henry Kabierske died suddenly in 1918.
Kabierske would direct the MFFC’s two photoplays—as films were called in 1915—Argonauts of California-1849 and Daughter of the Don. Of interesting note—his daughter Gertrude Kabierske (sometimes she was credited as Gertrude Kaby) was one of the leads in Argonauts. But alas, an acting career was not in her future.
And in fact, his directing career would be concluding. He would direct one more photoplay - The Vigilantes - in 1918 also staring his daughter Gertrude. This second film was not produced by MFFC, but by a new film company he organized called Empire Films. Soon After the completion of the film, Henry Kabierske died suddenly in 1918.
Was it murder? A broken heart over the end of his daughters acting career?What happened to the rest of the MMFC officers?
Stay tuned to find out the answers to these questions and more...
Stay tuned to find out the answers to these questions and more...
Monday, August 15, 2016
Lights, camera...ACTION!
Living in Greater L.A., we admit that sometimes we can be a bit
jaded about "The Industry". At least that's the image we
portray, but deep down, the magic of Hollywood...well we still get a little star
struck, (but that's our secret).
"The Argonauts of California-1849" was filmed in Gold Hills and is the oldest surviving movie filmed in Monrovia. Source: UCLA Film & Television Archive |
If you've been in Monrovia for a length of time, you've probably
seen a filming production or two around town. Monrovia is a favorite of
location scouts.
It has that Anytown, USA look and feel. Did you
know that's one of the reasons there are no palm trees in Old Town?
In fact, Monrovia has a long history with the film industry
stretching back 100 years to a time when filmmaking—or photoplays, as they
were known—was in its infancy.
Then, as now, the film industry was full of glamour, unending
promotion and drama, both on and off screen. In 1915, the Monrovia Feature Film Company brought a year
of excitement to our town and made local headlines daily, often pushing news of the World War raging in Europe off of
the front page.
Despite local support for the film operations, the lifetime of the
Monrovia Feature Film Company was brief—in reality, it operated for less than a
year and produced two full length silent films—only one of which has
survived. Though Monrovia never overtook Hollywood as a film capital, it
did continue to be a filming destination and welcomed a second studio, Victor Adamson Productions, in the late 1920's. It too lasted only briefly before
lawsuits and financial scandal caused its collapse. Though it produced a large
number of short movies, only a few have survived.
So you're probably thinking, "There they go again!"
But stick with us. There's method behind the madness, beside some cool
Monrovia trivia.
You may have heard that the City recently commissioned an art installation
to commemorate Monrovia's place in the film making world.
Concept for "Action!" |
The piece, named "Action!" was created by sculptor (and
actor) Daniel Stern. The sculpture, or more
appropriately sculptures, plural, will have a prominent location in the 400
Block of South Myrtle Avenue in Old Town Monrovia (directly adjacent to the
Krikorian). It's scheduled to be
installed Wednesday afternoon (August 17) and the dedication ceremony will be
one of the events happening on Monrovia Zip Day (9.10.16).
To help celebrate our new artwork and Monrovia's long connection to the motion picture industry,
we'll be running a serial over the next few weeks that chronicles the
manipulations and machinations of origins of Monrovia's fledgling film
industry. Guest blogger Penny has done meticulous research stitching this
largely unknown story together. Our loyal readers know that we love
movies and we love history, so this double feature is making us giddy.
While there might not be damsels in distress, there are plenty of heroes
and villains, often interchangeable, that prove the old
adage that some things never change. We'll even throw in a cliffhanger or
two.
Stay tuned, Monrovia and get ready for your close up!
Tuesday, June 28, 2016
Neighborhood Study Update
You know what we haven't talked about in a while?
Anything!
We admit that we are a tad bit behind on our blogging... Here's a question: If writers of novels get "writers block" when they can't think of what to write about, what do bloggers get? We're thinking we should call it a "blog clog." Catchy, right? Well, we've been suffering from our blog clog for about 6 weeks (oh, and a lot of other stuff too!), but we now have something very important to share with you. Something that we've been working on for almost two years. Something that many of you have been interested in and concerned about...
Yes, we're talking about the Monrovia Neighborhood Study!
We know, it's been over a year since we've mentioned it here, but we've been talking to many of you at meetings, on the phone and...over the counter. [Did you see what we just did?]
But for some, it has been a while so we're here to give you a refresher on what the Monrovia Neighborhood Study is all about. The short answer is that the study is about compatibility of new homes in existing neighborhoods and preservation of historic homes throughout the City. To get some good background on how this all began, how Monrovia residents have been engaged in the process, and what direction the City Council has moved in, check out this page.
Did you read all of that background information? Good! So now you're probably thinking, "Thanks for that informative and comprehensive review, Over the Counter Blog. What can I expect to see next?" That is a very good question, and the answer is Public Hearings!
[crowds roaring with excitement!]
Throughout the months of July, August, and September, the Planning Commission, Historic Preservation Commission, and City Council will be reviewing the new ordinances that will be setting the policies for architectural compatibility and historic preservation going forward. To find the dates of these meetings, review proposed policies, and take a look at some of the presentations that have gone before the Council and Commissions, click here.
Now that you've read all of that, you're very well briefed on the Monrovia Neighborhood Study. You also have excellent endurance! As we move into the policy adoption phase, stay tuned for more updates. We're looking forward to our summertime meetings (as long as the a/c works), and we hope to see you there!
Anything!
We admit that we are a tad bit behind on our blogging... Here's a question: If writers of novels get "writers block" when they can't think of what to write about, what do bloggers get? We're thinking we should call it a "blog clog." Catchy, right? Well, we've been suffering from our blog clog for about 6 weeks (oh, and a lot of other stuff too!), but we now have something very important to share with you. Something that we've been working on for almost two years. Something that many of you have been interested in and concerned about...
Yes, we're talking about the Monrovia Neighborhood Study!
We know, it's been over a year since we've mentioned it here, but we've been talking to many of you at meetings, on the phone and...over the counter. [Did you see what we just did?]
But for some, it has been a while so we're here to give you a refresher on what the Monrovia Neighborhood Study is all about. The short answer is that the study is about compatibility of new homes in existing neighborhoods and preservation of historic homes throughout the City. To get some good background on how this all began, how Monrovia residents have been engaged in the process, and what direction the City Council has moved in, check out this page.
Did you read all of that background information? Good! So now you're probably thinking, "Thanks for that informative and comprehensive review, Over the Counter Blog. What can I expect to see next?" That is a very good question, and the answer is Public Hearings!
[crowds roaring with excitement!]
Throughout the months of July, August, and September, the Planning Commission, Historic Preservation Commission, and City Council will be reviewing the new ordinances that will be setting the policies for architectural compatibility and historic preservation going forward. To find the dates of these meetings, review proposed policies, and take a look at some of the presentations that have gone before the Council and Commissions, click here.
Now that you've read all of that, you're very well briefed on the Monrovia Neighborhood Study. You also have excellent endurance! As we move into the policy adoption phase, stay tuned for more updates. We're looking forward to our summertime meetings (as long as the a/c works), and we hope to see you there!
Thursday, May 12, 2016
Double espresso anyone?
Can we tell you about the week we've had? It's been a doozy!
A three agendas, two late night meetings, one tired Planning Division kind of week! We LOVE those kinds of weeks around here! We're jazzed! Does anyone still say that?
Call us crazy if you want, but we get excited to see applications come forward for review. And we love it when we see good projects get approved. And we really really love it when we get to be involved in projects that are going to make Monrovia residents proud of their city!
Monday night, a special meeting of the Historic Preservation Commission was held, and a project that is near and dear to the hearts of many Monrovians was reviewed and approved. It's a pretty special project that we think will be another jewel in the crown of the Gem City. We've placed and extremely subtle and subliminal hint about what that mystery item might be right here in this blog post.
Keep looking...OK, here's a hint: "Riding on the Atchison, Topeka and the...
So, now that we've piqued your interest, we are going to encourage you to click here to get more details about the special meeting.
This week, we also had a Development Review Committee meeting/Planning Commission meeting double header on Wednesday. So now we totally understand what professional athletes feel like when they play two games in one day! Planning is a contact sport! For more information about the DRC meeting, click here and for more information about the Planning Commission meeting, click here. Hopefully you'll excuse the brevity of this post...we're going to go take a nap.
A three agendas, two late night meetings, one tired Planning Division kind of week! We LOVE those kinds of weeks around here! We're jazzed! Does anyone still say that?
Call us crazy if you want, but we get excited to see applications come forward for review. And we love it when we see good projects get approved. And we really really love it when we get to be involved in projects that are going to make Monrovia residents proud of their city!
Monday night, a special meeting of the Historic Preservation Commission was held, and a project that is near and dear to the hearts of many Monrovians was reviewed and approved. It's a pretty special project that we think will be another jewel in the crown of the Gem City. We've placed and extremely subtle and subliminal hint about what that mystery item might be right here in this blog post.
Keep looking...OK, here's a hint: "Riding on the Atchison, Topeka and the...
So, now that we've piqued your interest, we are going to encourage you to click here to get more details about the special meeting.
This week, we also had a Development Review Committee meeting/Planning Commission meeting double header on Wednesday. So now we totally understand what professional athletes feel like when they play two games in one day! Planning is a contact sport! For more information about the DRC meeting, click here and for more information about the Planning Commission meeting, click here. Hopefully you'll excuse the brevity of this post...we're going to go take a nap.
Thursday, April 28, 2016
Landmarks are Awesome
We have a brand new historic landmark to brag about here in Monrovia! Wait... can something be both new and historic at the same time? We think so, and we think it's a pretty big deal! Seriously, this is the one you've all been waiting for! That's right, the Monrovia Santa Fe Depot officially received landmark designation at the April 19, 2016 City Council meeting!
I bet some of you out there are thinking, "How has the Depot not been designated before?" That is a valid question. Though residents, officials and City staff have long looked at the iconic structure as an important and historically significant building, there have been a few hurdles to overcome in getting it landmarked. One big hurdle is that the City didn't actually own the building for quite a while. It was actually under the ownership of the Los Angeles County Metropolitan Transportation Authority, or Metro, if you know the lingo. Luckily, in 2013, in conjunction with the Gold Line Extension construction negotiations, Monrovia received ownership of the property.
The timing of this landmark is also pretty fantastic. Not only has the Gold Line recently opened, along with several amenities at Station Square, but that area is also going to be the location of several more developments. And the Depot is a big part of that plan. Picture it... a year from know, you could jump off the train (please wait until the ride comes to a full and complete stop), and stroll into the beautifully restored Santa Fe Depot to enjoy tasty treats and libations. We are very excited to see this plan come to fruition and for one of our most treasured buildings to be restored to it's former glory, while also becoming a prime destination in Monrovia!
There is quite a long history to the Depot, and you can read all about it here in the staff report that was prepared for the City Council meeting. We hope that you are as excited as we are about this new landmark. Stay tuned for future updates about the progress of the restoration.
Thursday, March 17, 2016
Signs of the Times
Things are really rocking and rolling around the City of Monrovia these days. Yesterday, the Development Review Committee looked at 10 items, which represents a range of development across the City. But, what really caught our attention is the number of sign reviews that the Committee considered yesterday. We know what you're thinking... "Really? We're supposed to be excited about signs?" And to answer that question, we say, "YES!" because when you consider the companies that were applying for those sign reviews, you can see that a lot of new businesses, some of them VERY well known and successful, are moving into Monrovia. And that is good news.
For example, Orchard Supply Hardware (or OSH, if you prefer) came before the committee with their sign proposal. They are busy at work preparing to open a new hardware store and nursery location at 725 West Huntington Drive. Sign review generally occurs pretty close to the date that operations will commence, so we are quite excited to see OSH at this phase of the planning process. Luckily, the DRC saw fit to approve the OSH signs, so pretty soon, you'll see something like this when you are driving around the neighborhood. Actual weather patterns may vary.
Another sign that caught our attention was for the City of Hope Beckman Research Institute at 655 East Huntington Drive. You may have heard that City of Hope is relocating it's research laboratories to the City of Monrovia. The pending move into the former Xerox building at 1214 South 5th Avenue is expected to bring over 500 jobs into the City and we are thrilled to welcome them into that location. But before that big move, which is anticipated for later this year, a second Beckman Research Institute location in the City's technology corridor will be operational. The DRC approved the signage, so, the next time you are driving down East Huntington Drive, don't be surprised if you see a new monument sign similar to this.
And there's still one more sign that we want to tell you about. It's green and white and promises to draw you in like a siren song. That's right, folks, we're talking about the Starbucks that will be opening at 860 West Foothill Boulevard within the next month or so. The DRC approved all the signage at that location, so, the next time you are in need of a triple grande, nonfat, no whip, extra hot, two pump, white chocolate mocha with a drizzle of caramel, we've got you covered! As you may be able to tell, we are very excited about all of the new businesses that are opening in Monrovia and we hope that you are too!
For example, Orchard Supply Hardware (or OSH, if you prefer) came before the committee with their sign proposal. They are busy at work preparing to open a new hardware store and nursery location at 725 West Huntington Drive. Sign review generally occurs pretty close to the date that operations will commence, so we are quite excited to see OSH at this phase of the planning process. Luckily, the DRC saw fit to approve the OSH signs, so pretty soon, you'll see something like this when you are driving around the neighborhood. Actual weather patterns may vary.
And there's still one more sign that we want to tell you about. It's green and white and promises to draw you in like a siren song. That's right, folks, we're talking about the Starbucks that will be opening at 860 West Foothill Boulevard within the next month or so. The DRC approved all the signage at that location, so, the next time you are in need of a triple grande, nonfat, no whip, extra hot, two pump, white chocolate mocha with a drizzle of caramel, we've got you covered! As you may be able to tell, we are very excited about all of the new businesses that are opening in Monrovia and we hope that you are too!
Thursday, March 3, 2016
All Aboard!!
Monrovia is buzzing about the Gold Line beginning service
from Pasadena to Azusa on Saturday, March 5, 2016. That's right, readers! The train is chugging it's way toward Monrovia and the grand opening event will be quite a celebration! Starting at 11:00 a.m. and going until 4:00 p.m. here at Monrovia Station Square, the City will be celebrating with live music, food trucks, and free shuttle service between Station Square and Old Town Monrovia. But, the celebration continues, with events at each new station from Arcadia to downtown Azusa. And get ready to ride the rails because Metro will be offering free rides on the Gold Line all the way to East Los Angeles until midnight!
To gear up for the coming of the train,
the City has been paying a lot of attention to the Station Square Transit
Village area. In January, the Station Square Park was dedicated and will be a
gathering place for residents and commuters with a new band shell and
playground equipment. There are also new, exciting businesses moving into the
area, with plans for more to come. Soon Station Square Transit Village will
have wineries, breweries and restaurants for everyone to enjoy. The residential
apartment complex, “The Parks at Station Square” is also going to be breaking
ground soon and will provide over 200 apartments in the area. But all this
activity isn’t a coincidence. Every single City department, division, elected official and appointed commissioner over the past decade has contributed to keeping the train on track!
We are excited to see the results of this amazing Citywide effort and honored to have been a part of this process. For example, in 2015, we got to work with the Planning Commission and the City Council as they reviewed and approved an amendment to the guidelines for the Station Square
Transit Village area. The new and improved guidelines identified seven neighborhoods and refined the standards for each, yet
maintained the overall vision for Station Square Transit Village as a “a
dynamic, mixed-use, transit oriented community.” Basically, our logic here was, "trains are cool and people like to be around them!" The map below shows how Station
Square Transit Village has been planned. If you'd like more information on each
neighborhood, visit http://www.cityofmonrovia.org/sites/default/files/fileattachments/community_development/page/1812/pd_-_12.pdf
or stop by City Hall and talk to a planner.
Thursday, January 21, 2016
DRC 2016 Off to a Roaring Start
On January 20, 2016 the Monrovia Development Review Committee was back and better than ever in newly renovated City Council Chambers and a variety of development projects.
A couple of projects came in looking for a recommendation of approval to the Planning Commission. First was a new microbrewery called Hop Secret (Mmmmmmm... beer!) that is seeking a Conditional Use Permit to move into Hamby Park in the Station Square Transit Village area. Staff recommended approval of this project and we're all very excited to see how things develop down there once the trains start running, businesses start opening, and people start moving in. Over the next six months, we should be getting a good feel for things down there and we'll be able to determine how future projects will fit in with the area. The DRC agreed with staff's assessment and recommended approval to the Planning Commission, who will hear the item within the next few months.
We also had a CUP application for a new restaurant in Old Town, on Lemon Avenue in one of our beautifully restored historic buildings. "Hummos & Pita" (Mmmmmm.... Mediterranean food!) is hoping to open in the next few months with delicious meals and wine and beer. Staff thinks this is a great location for such a restaurant and was supportive of the project. Luckily, the DRC agreed (aren't those guys cool?) and forwarded the application to the Planning Commission with a recommendation of approval.
Another new business the DRC approved is "Dream Big Children's Center" a indoor play area and exploration zone for children ages 1 - 10. This business is going to bring something new and different to our Planned Development - 5 zone, adjacent to Old Town. Building blocks, bouncy balls, books and birthday parties. It makes us wish we were kids again!
The DRC also saw two facade remodels on single family homes. One thing that is fantastic about working in Monrovia is that there are many people who take pride in their homes and want to improve the community. The DRC approved both projects for this very reason. But, credit is also due to our business owners, who also make improvements and help to keep Monrovia a thriving community. That's why the DRC approved two new signs for existing businesses.
We believe that 2016 is going to bring great things for Monrovia - new parks, new trains, new businesses - and that's just in the first quarter! Stayed tuned, loyal readers, because there is sure to be plenty of excitement ahead!
A couple of projects came in looking for a recommendation of approval to the Planning Commission. First was a new microbrewery called Hop Secret (Mmmmmmm... beer!) that is seeking a Conditional Use Permit to move into Hamby Park in the Station Square Transit Village area. Staff recommended approval of this project and we're all very excited to see how things develop down there once the trains start running, businesses start opening, and people start moving in. Over the next six months, we should be getting a good feel for things down there and we'll be able to determine how future projects will fit in with the area. The DRC agreed with staff's assessment and recommended approval to the Planning Commission, who will hear the item within the next few months.
We also had a CUP application for a new restaurant in Old Town, on Lemon Avenue in one of our beautifully restored historic buildings. "Hummos & Pita" (Mmmmmm.... Mediterranean food!) is hoping to open in the next few months with delicious meals and wine and beer. Staff thinks this is a great location for such a restaurant and was supportive of the project. Luckily, the DRC agreed (aren't those guys cool?) and forwarded the application to the Planning Commission with a recommendation of approval.
Another new business the DRC approved is "Dream Big Children's Center" a indoor play area and exploration zone for children ages 1 - 10. This business is going to bring something new and different to our Planned Development - 5 zone, adjacent to Old Town. Building blocks, bouncy balls, books and birthday parties. It makes us wish we were kids again!
The DRC also saw two facade remodels on single family homes. One thing that is fantastic about working in Monrovia is that there are many people who take pride in their homes and want to improve the community. The DRC approved both projects for this very reason. But, credit is also due to our business owners, who also make improvements and help to keep Monrovia a thriving community. That's why the DRC approved two new signs for existing businesses.
We believe that 2016 is going to bring great things for Monrovia - new parks, new trains, new businesses - and that's just in the first quarter! Stayed tuned, loyal readers, because there is sure to be plenty of excitement ahead!
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