Several
weeks back, we told you about a recently uncovered Ford sign in the
space formerly occupied by Blockbuster on Foothill Blvd. (just west of Myrtle). At the time, we didn't know much else. In fact, we were relying on our keen
deductive abilities and were really going out on a limb that the “For” was actually "Ford".
So now, in a nod to Paul Harvey, we give you…the rest of the
story.
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Home of Harry Nelson 126 Grand Avenue |
Some preliminary research turned up an advertisement for the
Nelson & Mosher Ford Agency. In 1923, this business had an address of 119
W. White Oak Avenue (Foothill Boulevard's original
name). The owners of the business were
Harry Nelson and Merle Mosher, both of whom were residents of Monrovia in the
1920s. What we do know from early City
Directories is that both men were involved with cars from an early time.
The 1913-14 directory lists Merle Mosher as a chauffeur and
Harry Nelson as an employee at the Monrovia Auto Livery company. (Yes, early phone directories also included
one’s occupation, too.) Due to missing city directories, we are unable
to determine exactly when their partnership began. It had not formed in 1915 when H. Holdsworth
advertised in the Monrovia Daily News that he had Fords for sale at 701 South Myrtle
Avenue—“$625 f.o.b.” (FOB stands for “free on board”, meaning that
the buyer pays the shipping costs)
Automobiles were certainly a growing presence in Monrovia in
the early 1920s. Building permits from
that time period document that many homeowners were building garages to complement
their already existing homes, while building permits for new homes also
included plans for a garage. In 1922,
there were at least eight car dealers in Monrovia including Buick, Cadillac,
Chevrolet, Dodge, Nash, Studebaker, Packard and the Nelson & Mosher Ford
Agency. There was also at least one used
car dealer at this time. The car dealers
were mainly located in the 100 and 200 block of South Myrtle, including the
corner lot at Myrtle and White Oak.
If one looks into the rafters above the painted Ford sign,
it is possible to make out the remnants of Nelson and Mosher’s names.
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"NE" |
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"ELSO" |
It appears from early insurance maps that the Ford sign was
painted on an exterior wall that overlooked a narrow driveway or alley that
allowed vehicle access to the rear of the property. So when did the wall become part of an
interior building? There may be a clue
in the dissolution of the Nelson/Mosher partnership.
By 1924, the Nelson & Mosher partnership no longer
existed and Harry Nelson was the sole proprietor of Ford Sales and Service at
115-117 W. White Oak Ave., not the previously listed 119 W. White Oak Avenue. Was this when the alley/building was
remodeled? Harry Nelson never bothered
to paint over his previous partner’s name, so it is possible that at this time
the exterior wall became an interior wall and was covered with plaster. It is also interesting that Merle Mosher was
no longer listed as a resident of Monrovia in 1924.
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Possible home of Merle Mosher 409 (405) East Olive Avenue |
Also in 1924, Mosher’s Dry
Goods which had been located at 425 South Myrtle since at least 1914 was no
longer listed in the City Directory. Assuming these Moshers were related, it appears the majority of the Mosher
family left Monrovia at this time.
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Note the ads at the top and bottom of the page from the 1922-23 Directory. Coincidence? Probably. |
Harry Nelson maintained his Ford Agency in this location
until at least 1931. By 1946, Harry
Nelson was no longer in the Ford business.
Monrovia’s Ford dealership was now located at 133 West Colorado
Boulevard and was owned by Bud Miller.
Eventually, this property became part of a public parking lot and is now
Colorado Commons.
A final interesting note is an advertisement found in the Monrovia Daily News for the month of
January 1915. A realtor took out an
advertisement for:
“Three lots on W. White Oak. 150 feet from Myrtle. The lots were purchased by C.C. West for
garage purposes but owing to the stand taken by the city authorities his plans
have been abandoned. Authorized to offer
property at $3000”
While it does not specify if these lots were on the north or
south side of White Oak, if they are the north side lots they would include the
site of the Mosher and Nelson Ford Agency.
Further research may uncover some answers—is this the actual location and
what was the stand taken by city authorities? So many questions...
Thanks to guest blogger Penny for all the research.